Designing your City Website
The organization and presentation of your city’s website is a key element in making your city attractive. Information should be easy to find, up-to-date and thorough. Each department should have their own page with direct contact information, and pertinent documents, and standards should be clearly posted. This is your
chance to show potential investors, visitors, residents and others that your city is organized and ready to help make their experience with the city a success.
The most commonly overlooked element in municipal web design, is search engine optimization (SEO). A website that has been optimized for search engine accessibility has content that is highly visible in search engines. Having an optimized website is important when a potential investor is searching for information on potential sites. Optimizing your cities website will ensure visitors find your official city website and the most relevant information when searching for details about your city.
A great resource for city websites is a content management system. The CMS provides the tools a city needs to maintain an active, up-to-date website and also provides search engine optimization as one of the top priorities. When someone is searching for information about your city, it is critical that your city’s website dominates the search engine results for these types of queries and clearly presents key information about your city. Auctori:city is a web content management system built with with municipalities in mind.
Unlike other city content management solutions, Auctori:city does not confine you to creating your site using existing city templates. Your site will be custom designed to meet your specifications, but will allow all of the ease of a much more basic template driven site.
