If you are looking to grow your cities sales tax revenue through economic development you need to recruit new retail development. One of the first things a retail company will do in searching for a new site is research possible city locations. It is extremely important that you effectively ‘sell’ your city. You need to let potential new businesses know what you have to offer that makes you stand out amongst the competition.
One of the first places companies will turn is your city’s website so your city website needs to make a grand first impression. If the website is old and outdated it gives the impression that the city is not on the cutting edge and might not support growth and new business. In order to look and be prepared for growth you need to aggressively sell your city with an up-to-date city website.
A city website should give current demographics of residents as well as industries in the area. If there is a specific industry that is the center of your town that should be clear to someone looking at your site. If the city has incentives for developers or small business owners that information should be easily accessible from the city or municipality website. Whatever is unique or makes your city special should be evident to any site visitor.
Site information should be easy to find and navigate. All information should be up-to-date and accurate. Each city department should be represented with their own website pages. These pages should include downloads or printables of any permits, or other documents that are needed as a business owner, or as a home owner.
Auctori:city is a custom designed content management system that will allow your city to easily update, edit, and archive webpages and website features allowing you to be in control of your site. With Auctori:city you have the power and ability to make city website changes 24/7.
